Horizon Foods Corporation Essay

1. What be the characteristics of the market served by the horizon Foods confederation?Poor Delivery, high cost of merchant marine crate, dinky quantity, high stocks, and high competition. Horizons product lines have pore on ethnic food specialties including salad dressings, sauces for Italian pasta, and condiments such as specialty pickles. Is a national caller-out that provides food products. Customers in this market argon in many a(prenominal) places, dierent points they prepare meals for small retailers who are demanding customized products, customers demands small quantities.2. What problems subsist at the Horizon Foods stomach?Horizon have problems with the distribution of products, the measuring rod of ancestry pick up problems in warehouses, the increase demands of customers on products, improvements, the costs of transportation are high, coordinate issues within the company, also they motivating a better communication. Orders are loosely small, amounting to f ive to six cases per order, or approximately 150 to 200 pounds at a time.3. Why do you think the problems exist?Marketing and production departments are not lined. They acquire information on time. size up of products that require a special pick up of customers, the demands of the customers due to the fact that small amounts of 5-6, raptus crate increase the cost of 150-200 pounds, negotiated warehouse is not enough quality service as provided by other companies, the companys determination of the amount of inventory in the structuring, planning and transport issues the weigh warehouses intricacies of product quantities. The two plants one in the Central Valley of California at Fresno and the other in Illinois about 60 miles south of Chicago, the transport between are expenses too.4. What would you suggest the task force preach in order to gain control everywhere this product movement action?The changes required to gain control over the supply chain, Horizon need a better le vel of communication system. They need to keep an eye and to implement sassy systems that would help in these areas Business administration, news report systems.